On Sunday evening when all was said and done there were a number of MBA students that felt as if they had been pummelled by a Tsunami.
When the going gets tough the tough go shopping. So we went shopping on Saturday.
Our task set by Nicola Kleyn was to ascertain the validity of the statement: “World class service in Jozi – myth or reality?”
Our group chose Cramers Coffee on Main Street in Jozi. We were delighted with the results. The resident Barista called Lekunutu said: “I pour my heart out in every cup.”
And he did.
On top of my smooth, creamy and flavourful latte was the shape of a heart.
Lekunutu defined the Cramer experience as “to be frozen in time, to be transported to a safe oasis.”
Cramers Coffee was a wonderful experience shaped with superlative, world class service that exceeded expectations.
Down the road on the way to the Carlton Centre we found another coffee shop. It was chalk and cheese. Coffee is coffee – right?
No it isn’t.
Our coffee maker was not well versed in the art of coffee making. The experience was average. It felt unnatural, replicated, mass produced and un-special – in a word, forgettable.
Back in the classroom things were not as clear cut. The symbols of the Mean, Mode and Median were clashing with the Product, Price, Place and Promotion over four days of rigorous learning.
The collateral damage is still to be defined. However, the devastation was apparent.
Definitions:
Throw the baby out with the bathwater – what SAB did with the Lion brand
Monster – the Afrikaans word for sample. May be used interchangeably in Afrikaans or English
Hypothesis testing – to be defined
Marketing – in the process of being defined
Normal Distribution – an abnormal invention that defies meaning
Mean – an invention that obeys normal logic
StatTool - a swear word for 20% of the class who couldn’t install it on their laptops
See you at GIBS